A good marketing strategy should be simple, clear and realistic. You need to make choices and get everyone facing the same direction. Hocus Pocus Focus!

No thick reports — just concrete advice.

No buzzwords — just measurable results.

No distance — but real collaboration.

Agencies and colleagues value my fresh perspective and my drive to turn strategy into practical action that delivers results.

It’s how I always introduced myself — and how people remembered me.

Marc. With a C.

I grew up in Twente (hence the down-to-earth mindset) and later studied Economic Psychology in Tilburg to understand why people behave the way they do.

At Blauw Research I learned the value of data.At Brand, Affligem and Amstel I discovered the world of advertising and commerce.As co-founder of Beerwulf I explored the European world of e-commerce and conversion-driven thinking.With the relaunch of Texels I returned to the Dutch beer market — where I feel most at home.

In 2025, it was time to bring everything together:

Marc met een C — brand builder with a fresh perspective.